Apr 6, 2021 1:04:16 PM
Jun 3, 2020 11:15:25 AM
Yes, believe it or not Covid-19 has created yet another "new normal" - Digital Marketing. Actually Digital Marketing has been very much "in vogue" for years now Covid-19 has turned that good old dimmer switch to a light switch yet again - it's here to stay! A while back I hosted a webshop with AppSmart - "Digital Marketing 101 And The 5 Steps To Build Your Digital Marketing Machine" You can view the 34 minute webshop here.
In the webshop we covered these top 5 items,
At the end of the webshop we offered all attendees a FREE Digital Marketing Assessment to determine where the partners "scores" themselves on these 5 items.
LET ME KNOW IF YOU'D LIKE TO DO A QUICK ZOOM CALL AND REVIEW YOUR RESULTS AND HOW YOUR SCORE COMPARES WITH YOUR PEERS.
May 21, 2020 10:30:59 AM
First and foremost I hope you are well and safe.
Yesterday I hosted a webshop with AppSmart - "The COVID-19 Effect On The Telecom Agent: The Massive New Opportunity Now In Front Of You And How To Capitalize!
“As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months,” Satya Nadella April 30, 2020.
In the webshop I took my real-life experiences during the dot-com bust in 2001 and the financial collapse in 2009 where, as a member of the senior mgt teams at two partner focused software companies we needed to PIVOT quickly. Now you, and virtually every company in the world needs to PIVOT their business model. Here's a simple summary on the 4 steps to PIVOT your business.
LET ME KNOW IF YOU'D LIKE TO DO A QUICK ZOOM CALL AND DISCUSS YOUR PIVOT STRATEGY
Jul 15, 2019 4:05:22 PM
AppSmart and Cloud Revenue Partners Form a Strategic Partnership to Deliver Next-Generation Partner Enablement Programs for Cloud-Focused Technology Solutions Providers (TSPs)
Jul 9, 2019 8:43:43 PM
I've been watching, listening and waiting for the next gen channel partners to arrive - I think it's here - finally - the Cloud Solutions Provider or what I call the Cloud Revenue Producer! And at the end of the day it's being driven my vendors' reactions to customers' insatiable appetite/demand for cloud. Legacy vendors like Microsoft are starting to rethink their sales and channels strategy - largely due to margin pressure. Pre-cloud the vendor could afford to have tons of partners in a 80/20 rule. Legacy vendors like Microsoft can't afford that any longer - the cost of sales/support for the long tail is too much. They must identify a specific cloud partner DNA with a "cloud friendly" business model that can sustain and grow a profitable recurring revenue cloud practice and focus their resources and support to help make them successful. Conversely the born in the cloud vendors like AWS have figured this out already with an extremely selective partner program with no desire for a non-cost effective long tail.
Dec 19, 2018 11:44:02 AM
Do 20% of your channel partners drive 80% of your cloud services revenue - or even worse numbers? If so, then you have a partner productivity problem that is holding back the growth of your business. Because that means that 80% of your channel is under-performing. If your success is tied to the success of your channel, then you need to address the situation with a strategy to make more channel partners more productive. I am going to show you how to increase your partner revenue significantly - a huge gain in productivity resulting from small changes in deal size and flow.Reasons for Low Channel Productivity
There are many reasons why your partners are not as productive as they could or should be. Your partners may …
Jan 19, 2018 10:08:35 AM
Dec 19, 2017 12:44:55 PM
So now you finally admit - you want to be in the cloud – and you want to be there NOW – smelled the coffee did you?
Dec 7, 2017 9:19:12 AM
A few major disruptions have recently occurred in the technology and business world,
Oct 18, 2017 11:44:37 AM
As much as we are all talking about the impact that cloud, subscription based consumption etc will leave many channel partners in the dust....I believe it's the new world of sales and marketing via the buyers journey that will be the real culprit.............
Time and time and time again, talking to, and working with ITSPs of all types (VAR, MSP, CSP, SI etc) and sizes I hear "ok, I'm ready to sell cloud - let's go!". Really?