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Todd Hussey

Recent Posts

AppSmart and CloudRevenuePartners Form a Strategic Partnership to Deliver Next-Generation Cloud Partner Enablement Programs

Posted by Todd Hussey

Jul 15, 2019 4:05:22 PM

AppSmart and Cloud Revenue Partners Form a Strategic Partnership to Deliver Next-Generation Partner Enablement Programs for Cloud-Focused Technology Solutions Providers (TSPs)

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The Cloud Solutions Provider aka Cloud Revenue Producer Has Arrived For Good

Posted by Todd Hussey

Jul 9, 2019 8:43:43 PM

I've been watching, listening and waiting for the next gen channel partners to arrive - I think it's here - finally - the Cloud Solutions Provider or what I call the Cloud Revenue Producer! And at the end of the day it's being driven my vendors' reactions to customers' insatiable appetite/demand for cloud. Legacy vendors like Microsoft are starting to rethink their sales and channels strategy - largely due to margin pressure. Pre-cloud the vendor could afford to have tons of partners in a 80/20 rule. Legacy vendors like Microsoft can't afford that any longer - the cost of sales/support for the long tail is too much. They must identify a specific cloud partner DNA with a "cloud friendly" business model that can sustain and grow a profitable recurring revenue cloud practice and focus their resources and support to help make them successful. Conversely the born in the cloud vendors like AWS have figured this out already with an extremely selective partner program with no desire for a non-cost effective long tail. 

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WHY DO CLOUD VENDORS SPEND SIGNIFICANT $'S ON RECRUITING NEW PARTNERS AND GIVE YESTERDAY'S PLAYBOOK TO THEIR EXISTING PARTNERS? I DON'T GET IT!

Posted by Todd Hussey

Dec 19, 2018 11:44:02 AM

Do 20% of your channel partners drive 80% of your cloud services revenue - or even worse numbers? If so, then you have a partner productivity problem that is holding back the growth of your business. Because that means that 80% of your channel is under-performing. If your success is tied to the success of your channel, then you need to address the situation with a strategy to make more channel partners more productive. I am going to show you how to increase your partner revenue significantly - a huge gain in productivity resulting from small changes in deal size and flow.Reasons for Low Channel Productivity
There are many reasons why your partners are not as productive as they could or should be. Your partners may …

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YOU THINK YOUR BUSINESS MODEL IS READY FOR RECURRING REVENUE CLOUD? I DOUBT IT.

Posted by Todd Hussey

Oct 26, 2018 12:48:08 PM

Is your MSP, CSP, SaaS ISV etc business model truly ready to be successful? Have you figured out your value prop, personas, digital marketing plan, sales kit, financial model etc? Take our 15 minute assessment and send it back. cloudmspcsp

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Topics: digital marketing, MSP, CSP

WHAT'S THE SIX STEPS TO BUILD YOUR RECURRING REVENUE CLOUD BUSINESS? TAKE A LOOK.

Posted by Todd Hussey

Oct 24, 2018 1:10:56 PM

Are you an MSP getting into the cloud? Or a Born in the Cloud CSP? Or a SaaS ISV? Cost effectively scaling your recurring revenue cloud business is hard - here's a proven methodology that can help.

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Topics: digital marketing, MSP, CSP

What's a Modern Technology Provider? Want to be one?

Posted by Todd Hussey

Jan 19, 2018 10:08:35 AM

What's a Modern Technology Provider? Are you? Want to be one? Take our asessment

CLICK HERE TO RECEIVE A FREE CLOUD BUSINESS ASSESSMENT TOOL

 

 

 

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Topics: CSB, Cloud Business Building, CSP

IT/Telecom VAR, MSP, Agent - You Tell Me You Want To Get Into The Cloud ASAP - How To Start

Posted by Todd Hussey

Dec 19, 2017 12:44:55 PM

So now you finally admit - you want to be in the cloud – and you want to be there NOW – smelled the coffee did you?

Wonderful but………………

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Topics: CSB, Cloud Business Building, CSP

NeoCloud and CSBexcellence Partner to Deliver Digital Marketing-as-a-Service

Posted by Todd Hussey

Dec 7, 2017 9:19:12 AM

A few major disruptions have recently occurred in the technology and business world,

  • Cloud computing has emerged to become the most dramatic technology evolution in the past 20 years since when the internet first emerged in the 90’s. At it's core, one of the main benefits cloud provides businesses is the ability to deliver "business outcomes" to Business Managers.
  • The internet and cloud have teamed up to cause the demise of the traditional marketing and sales playbook where “interrupting” prospects is (was) the name of the game. Today the buyer is now in control of the sales process known as the buyers’ journey, 1. awareness, 2. consideration 3. decision. Marketing and sales is now executed in the digital world and according to IDC, 65% of B2B buyers have already researched and made a purchase decision before they contact a sales rep.
  • Technology purchases have moved out of the IT department to the Business Managers of an organization. According to Forrester 65% of new technology decisions are made by Line of Business Managers looking for cloud-based solutions to help achieve their desired business outcomes. Cloud Solutions Providers (CSP) are taking the lead in providing cloud-based business outcomes solutions to these Business Managers.
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Topics: digital marketing, cost of sales

The buyers journey - the sure death of the channel (and many SMBs)........

Posted by Todd Hussey

Oct 18, 2017 11:44:37 AM

As much as we are all talking about the impact that cloud, subscription based consumption etc will leave many channel partners in the dust....I believe it's the new world of sales and marketing via the buyers journey that will be the real culprit.............

Time and time and time again, talking to, and working with ITSPs of all types (VAR, MSP, CSP, SI etc) and sizes I hear "ok, I'm ready to sell cloud - let's go!". Really?

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Topics: cloud msp, digital marketing for Cloud MSPs and ISVs

Digital Marketing for Cloudy IT Solutions Providers - Problem Solved!!

Posted by Todd Hussey

Oct 12, 2017 8:12:37 AM

Yes, the cloud world is heating up. And an even more resounding yes to the marketing world heating up - even more? And for the cloud-focused IT Solutions Provider it's a double whammy!! How the hell is a cloud-focused IT Solutions Provider going to execute on this new world of marketing (let's call it marketing 2.0 for the heck of it) required to add great recurring revenue cloud business?

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Topics: digital marketing, MSP

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