AppSmart and CloudRevenuePartners Form a Strategic Partnership to Deliver Next-Generation Cloud Partner Enablement Programs

Posted by Todd Hussey

Jul 15, 2019 4:05:22 PM

AppSmart and Cloud Revenue Partners Form a Strategic Partnership to Deliver Next-Generation Partner Enablement Programs for Cloud-Focused Technology Solutions Providers (TSPs)


AppSmart will immediately begin offering the CRPexperience from Cloud Revenue Partners to its thousands of existing TSP partners as well as the estimated 200,000 TSPs throughout North America to help them capitalize on the massive cloud opportunity that’s in front of them. 

Boston, MA and Raleigh, NC – June 24, 2019 – AppSmart, a leading next-generation, born-in-the-cloud distributor and solution provider, and Cloud Revenue Partners , the industry thought leader and provider of cloud business-building programs and solutions for TSPs, announced the CRPexperience, a joint initiative that provides TSPs with the tools, training, content, technologies, and support to scale an MRR cloud business based on the AppSmart marketplace of technology products and solutions.

“We have always believed that by combining our marketplace with effective MRR cloud business-building programs, we were ensuring success for our partners,” said Van Murray, Vice President of AppSmart. “Our partnership with Cloud Revenue Partners builds on that philosophy with a definitive program for building a TSP business that capitalizes on the explosive growth of cloud computing.”

The CRPexperience is based on decades of work with hundreds of TSPs and vendors throughout North America and in over 34 countries. The CRPexperience consists of two programs:

The CRPaccelerator Program - a five-step process for building and scaling an MRR cloud business including developing a business outcomes value prop, defining verticals, sub-verticals and non-IT Line of Business personas, creating high-value, high-MRR cloud bundles, creating a digital marketing-enabled website, and creating a comprehensive digital marketing plan and campaign and MRR financial model.

The CRPDmaaS Program - a comprehensive Digital Marketing-as-a-Service program including all content, solutions, and marketing platforms to help TSPs generate new business in the ‘buyers-in-control’ age.


“Our partnership with AppSmart addresses head-on the top four challenges that face TSPs today. First, subscription-based cloud solutions are taking over the technology world and partners don’t always know where to start. Second, the buyer of all new technologies, including cloud, has changed from the IT department to Line of Business Managers. Third, buyers of the cloud are not looking for technology, they are looking to achieve their desired business outcomes. And fourth, 65% of all B-to-B buyers have already made a purchase decision before contacting a sales rep,” commented Todd Hussey, CEO and founder of Cloud Revenue Partners. “The combination of the AppSmart marketplace and the CRPexperience solves these problems and more for the TSP partner.”

The CRPexperience is customized to provide AppSmart partners with everything required to build their MRR cloud business, whether they are just starting out or are mature cloud providers who are now ready to scale. The CRPexperience always starts with a cloud business assessment to determine their most immediate needs and a specialized program created specifically for them.

“For almost two decades, as a Technology Solutions Provider, MPDTek has experienced and been able to thrive in all the evolutions of the technology world. But now with subscription-based cloud technologies, along with the changing buyer persona, their needs for business solutions, and their methods of buying technology, it’s a new world. AppSmart and Cloud Revenue Partners are providing MPDTek with smart cloud technologies and the required business-building expertise to capitalize on the massive cloud opportunity.”
- Matt DeGenarro, CEO of MPDTek 

The Cloud Revenue Partners CRPexperience is available on the AppSmart marketplace at https://marketplace.appsmart.com. For more information about Cloud Revenue Partners and the CRPexperience, visit www.CloudRevenuePartners.com.

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